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Every sports executive will tell you leading an organisation isn't just a nine-to-five job.

Recently named Women's Tennis Association (WTA) chair Valerie Camillo knows about dedicated effort in her previous roles - notably on the commercial board with a brand management group that operates American iconic singer Dolly Parton's theme parks.

Beyond the expertise regarding Parton's brand empire, Camillo steps into the leadership of women's tennis armed with deep knowledge throughout athletics and show business, with past roles in key executive jobs at the National Basketball Association (NBA), major league hockey and America's pastime.

Camillo commences her tenure at the WTA next month, succeeding the outgoing Steve Simon, whose 10-year tenure is ending with his retirement.

Saudi Future, Equal Prize Money & Potential ATP Merger - Tackling Key Topics

When Camillo takes charge in mid-November, she will inherit responsibility facing significant matters faced by the former leader.

The previous chair was commended two years ago for taking an ethical position through pausing WTA events in China.

This action came regarding worries about Chinese player Peng Shuai, who vanished publicly for an extended period following allegations a high-ranking leader of inappropriate behavior.

But the economic impact following the suspension hit hard.

Leadership changed direction after the principled stand last year and took the Tour back in China, afterward pursuing to plug the shortfall through selecting wealthy Gulf nation as the new host for the annual championship.

The relocation to a nation regarding gender equality faced limitations drew criticism, and as the championship occurs returning to the Gulf next week the Gulf state's influence will be analyzed.

Leadership approved a three-year deal with the Gulf nation - who have provided unprecedented rewards of $15.5m (£12m) currently - meaning Camillo must guide the discussion of what happens in coming years.

The Saudi investment also provides a significant boost toward organizational aims ensuring equal compensation at all combined Association of Tennis Professionals (ATP) and WTA events within three years and other premier events in coming years.

The prospect regarding integration commercial assets with the ATP remains under consideration, since the tours apparently recognizing the necessity for coordination around broadcast, commercial and marketing arrangements.

The existing separated structure frequently results in fans and investors confused and disillusioned.

Importantly, the administration for both tours faced opposition via court proceedings from the players' union, raising concerns about both organizations ignoring competitor needs.

Leadership understands the obvious advantage of partnering alongside the financially stronger ATP, but Camillo will not want her tour being marginalized during important talks and marketing opportunities as a result.

Considering issues regarding calendar and player burnout will also be high on Camillo's agenda.

With her role meaning managing simultaneously the players and tournaments, she must consider the requirements for each group and find equilibrium growing finances and athlete welfare whose talent generates it.

Unlocking Further Growth During Sports Renaissance

Simon relinquished his dual role from multiple roles recently - which followed multiple major winner Martina Navratilova pushing for transformation - and the organizational shift is completed by the appointment of Camillo.

This appointment signals continued progress of a new era for the WTA, seeking to grow its visibility amid growing athletic business.

Camillo is tasked with expanding the audience of women's tennis and could look to examples from her close-up experience witnessing celebrated musician - with her 'Dollywood' theme park and distinctive merchandise combined with performing career to create global appeal - is heralded as an icon of marketing achievement.

Across sports business, Camillo can apply her background from heading the business operations for the NHL team professional squad - specifically improving the team's stadium to premier venue - and holding financial leadership for the baseball team professional organization.

Her understanding with the commercial sophistication within major leagues - specifically their methods for fan growth and attract investment via creativity - is seen as a key reason for choosing her.

The transition to women's tennis arrives during "a moment of accelerated growth and opportunity"according to the organization.

This is the moment across women's competitions. Revenue generated throughout female athletics last year topped $1bn (£754m) and market researchers anticipate achieving $2.5bn (£1.8bn) within six years.

Her primary objective requires guaranteeing the tour and top players - featuring Coco Gauff, Aryna Sabalenka and Iga Swiatek - obtain meaningful share of the pie.

"The tour features the biggest women's sports stars in the world and occupy a privileged spot across female athletics," Camillo told.

"Throughout female athletics, investment, audiences and media engagement are increasing exponentially.

"Typically obstacles for women's competitions is building awareness, attracting fans and eyeballs and attention," stated the chair.

"Our situation varies somewhat - with over five decades of history, possessing remarkable tradition, extensive international reach, and among the most recognized, best-rewarded players worldwide."